e.l.f. Mineral Eyeshadow
e.l.f. is making minerals available to anyone at the prices they’re charging. Their Mineral Eyeshadow, for example, costs $3 and that’s not including the sales they have going on almost daily (which in some instances could bring that price down to $1.50). With that price tag, I was sure to pick up a handful to experience their range of colors.
Let’s start there – at colors. I’d love to say that the colors on my screen translate to the colors I received (and then to the colors that appeared on my eyes when I applied them), but I can’t. A vast majority of the shades I chose were at the very least a little off from what I was expecting to arrive, but that doesn’t mean they were all lacking pigment in the pan. Some were actually more saturated in color than I was expecting (Glamorous being one of them), and others were just off in tone. Then came the test of how the colors appeared on my skin and that was another discrepancy. All of the shades I chose from Angelic (a snow white shimmer) to Socialite (a charcoal plum shimmer) were loaded with both pigment and shimmer in the pan, but when I applied them to my eyes I would lose most of the color and was left with a whole lot of sparkle.
I, like every gal I know, love shimmer and shine, but not everywhere. And it was everywhere. Even after tapping off the excess shadow from my brush before applying, I was left with cheeks that looked like disco balls. So when applying on your own face, try doing your eyes before anything else so you can clean up fallout easily. I actually use that trick any time I’m putting shadow on my face or a client’s (especially when doing a dark or smokey eye, because those shadows can ruin the hard work you put into applying foundation and other face products).
How did it last throughout the day, you wonder? Well, I did my test of my favorite primer vs no primer and while there wasn’t too much of a difference in the way they went on (the shadow adhered a little better to the side with primer, making the color appear a bit more vibrant but the difference was not that noticeable), but there was a major difference in how long each side lasted. The side without primer was fading by lunch time, which doesn’t cut it around here. The side with primer was doing fine at this time, but didn’t last too much longer. By the end of the work day, instead of just touching up I had to redo my entire eyeshadow routine which is actually quite a nuisance since I was wearing mascara and a full face of makeup. If you ever find yourself in a situation like this, use a piece of tissue to guard your cheek from fallout and apply a quick coat of mascara when you’re done. See what I mean by nuisance?
While I admire their effort to make mineral makeup available to everyone, I would have loved to see more pigment and longer lasting shadows. 3 stars on The Cos View scale.